Next Generation Marketing

For brands looking to influence in-store behavior, AisleBuyer presents the next generation of point-of-purchase marketing. AisleBuyer’s Digital Circular and Dynamic Couponing System allows brands to better target their desired audience, increase the relevancy of their messaging, and communicate with consumers at the most important moment in their shopping process – the purchase decision.

Using the same principals as SEM, AisleBuyer allocates promotional space within its shopping application based on a combination of relevance and bidding, allowing brands to position their products alongside both complements and competitors.

Digital Circular
AisleBuyer’s Digital Circular allows retailers to personalize their promotional offerings based on demographics, location, and shopping history.
  • Send targeted promotions to specific customers without the incremental costs of traditional print or email marketing
  • Personalize offers for each consumer segment increasing offer relevance and strengthening the call to action
  • Increase awareness and consideration of your product by positioning it as a complementary item
Dynamic Couponing System
AisleBuyer delivers exclusive personalized coupons & discounts right to the shopper's phone.
  • Reach consumers at the moment of the purchase decision
  • Personalize offers to increase response rate
  • Deliver promotional materials based on consumer behavior and specific products being considered
  • Compete for share of wallet or increase sales of complementary products