About Us

Mark “Moose” Farnham, Chief Operating Officer at AisleBuyer, oversees all sales and marketing initiatives. Previously, Farnham served as president and CEO of Columbian Home Products, the oldest cookware manufacturer in North America. His extensive experience in the consumer goods industry includes leading companies such as Originals, Inc., Accentra, and Helix USA Limited, one the oldest manufacturers of school products. Farnham also has significant experience in sales and product management, having worked at NCR (formerly AT&T GIS) and Rittenhouse Paper, and previously lived and worked abroad. Farnham also appeared in the popular “Big Break” series on the Golf Channel and is an avid golfer.

Scott Almeida, CPA, is an operational financial executive who has been involved with over 20 early stage ventures.  As the CFO of two private equity firms he was involved with companies from a very early stage all the way through to sale.  Additionally, Scott founded a personal finance company that was named by BusinessWeek as one of America’s Most Promising Startups. Scott is a board member and Treasurer of the Massachusetts chapters of the National Association of Catering Executives (NACE) as well as the Leo Almeida Memorial Fund, Inc.  He is also a member of Treasurer’s Club of Boston, and CFO Roundtable.  Scott is an MBA candidate at Babson College.  Scott has recently taken up scuba in his effort to find Luca Brasi.

John brings to AisleBuyer nearly 20 years of business development and marketing experience in the enterprise software industry, where he focused mainly in the areas e-commerce and CRM. Prior to joining AisleBuyer, John spent nearly five years at Comverse where he was in charge of all Technology Partners. John arrived at Comverse through the acquisition of Netonomy, a self-service software vendor that he co-founded. As EVP of Marketing & Business Development, at Netonomy John was responsible for establishing reseller and systems integration partnerships, and he spearheaded the successful sale of the company. John has also held product management positions at Business Objects and Oracle Corporation. John holds a BA from University of Richmond and a MBA from American University.

As Vice President of Business Development, Casey Chafkin oversees AisleBuyer’s strategic partnerships and brand-oriented solutions. Casey’s expertise is in retail marketing, brand strategy, and performance analytics. Most recently, Casey worked at CarMax Inc. where he re-launched the company’s consumer offer and headed their loyalty research. Casey has a bachelor’s degree of science in Economics from Duke University and an MBA with Distinction from the Harvard Business School. Outside of AisleBuyer, Casey recently co-authored a paper on quantitative trading strategies within sports wagering markets.     

Advisory Board

Richard Mader is Executive Director of the Association for Retail Technology Standards (ARTS), a division of the National Retail Federation. ARTS was founded in 1993 to lower the cost of retail technology through standards. Mader served as its chairman on a voluntary basis for more than five years before accepting the challenge of making it the preeminent retail standards association as part of NRF. Mader has over 30 years’ experience in retail information management, having served as SVP and CIO for Boscov’s and Bon-Ton Department Stores, Director of Corporate Systems for Federated Department Stores and Manager of Programming and Operating Systems for McCrory’s. While a retail CIO he was a member of the NRF CIO Council for over 15 years.