AisleBuyer Revolutionizes In-Store Point-of-Decision Marketing with mPromo

AisleBuyer LLC, the leading provider of in-store mobile commerce solutions for retailers and brand manufacturers, today announced the availability of AisleBuyer mPromo. mPromo empowers brands to become a dynamic part of the shopping process by delivering their influential offers to a consumer’s smartphone while he or she is standing in the store.

With 66 percent of all purchase decisions being made in the store aisle (source:SymphonyIRI), brands have longed for a way to feature their own products in brick and mortar locations when shoppers are considering the competition. At participating retailers, mPromo inspires product purchases by allowing brands to push targeted offers and product recommendations to shoppers through AisleBuyer-powered mobile applications. It creates a dynamic between brands and retailers that is similar to the relationship between Web publishers and their advertisers.

As shoppers scan items with their smartphones, brands can leverage mPromo to deliver competitive or complementary products right on the screen. They can even personalize offers for individual shoppers to improve conversion rates and maximize ROI on marketing spend.

“With mPromo, brands have the opportunity to localize their marketing campaigns at the store level while utilizing data on shopping behavior to deliver targeted recommendations, promotions and coupons,” said Andrew Paradise, AisleBuyer CEO. “Not since the introduction of the endcap display have brands had this much influence over in-aisle purchasing decisions.”

mPromo leverages the merchandising rules engine in the AisleBuyer mobile commerce platform to dynamically generate recommendations and offers. The AisleBuyer platform offers a full range of functionality to couple the right products with the right shoppers, including a dashboard for managing product catalogs, promotions and coupons. In addition, AisleBuyer provides brands with full visibility into in-store shopping behavior through detailed analytics built to track the success of their campaigns through every stage of the customer lifecycle.