Privacy

AISLEBUYER PRIVACY POLICY

Date Last Revised: March 23, 2011

This policy describes the ways AisleBuyer LLC. (”AisleBuyer”) collects, stores, uses and protects your personal information. You accepted this policy when you downloaded any of our Applications. We may amend this policy at any time by posting a revised version on our website. The revised version will be effective at the time we post it. In addition, if the revised version includes a substantial change, we will provide you with 30 days’ prior notice by posting notice of the change on the “Policy Updates” page of our website.

In order to provide you with the Services you request, AisleBuyer may require that you first provide certain personal information, which we determine is reasonably necessary in order for us to fulfill your request. If you indicate an interest in participating in a Service, we will identify what specific personal information you must provide prior to collecting such information. Any personal information which we collect from you will only be used for the purposes identified in this Privacy Statement, the AisleBuyer Terms of Use with AisleBuyer, and as may otherwise be indicated at the time the information is collected. To update, modify or delete any personal information you provide to us with respect to a Service you may access your account with AisleBuyer, and make desired changes.

AisleBuyer will not disclose your personal information to any third party unless: 1) it is necessary in order to provide you with a particular Service you have requested; 2) it is required of AisleBuyer in order to comply with a legal process in any applicable jurisdiction (e.g., court order, subpoena, search warrant, law enforcement request); 3) AisleBuyer determines, in its sole discretion, that disclosure is necessary to protect the rights, property, and safety of AisleBuyer, its subsidiaries, affiliates, co-brand partners or other parties under contract with AisleBuyer, our users, or others; or 4) you have provided such data through a partner’s private-level shopping web Application hosted by AisleBuyer, in which case AisleBuyer may provide your personal data to that partner (AisleBuyer is not responsible for its partners’ privacy policies or their use, storage and processing of data collected on their web sites). In addition, AisleBuyer may transmit information to a merchant, such as an invoice number, which may permit the merchant to deduce the identity of a user/reviewer in the event that a merchant disputes a user review on the grounds that a transaction never took place between the user and the merchant and/or an order was never made by the user in each case for the applicable product(s)/service(s).

In certain instances, AisleBuyer may request that you provide secondary information (e.g., demographic information), which we may use, for example, to learn more about our customers and to develop and improve our services. Any requests for secondary information will be marked “optional” (or its equivalent). We may compile your personal information with that collected from other customers to create aggregate data. Aggregate data is information about groups of customers and, once compiled, will in no way identify you as an individual. We may disclose aggregate data to our business affiliates, advertisers, and other parties.

Our applications collect from Application visitors’ statistical information regarding what UPCs are scanned, pages are visited, the date and time of the visits, how long it took a user to download a page, debugging/crash data and the TCP/IP address of the user. These automated Application functions do not collect this information in a manner intended to identify your individual use of the Application, nor do we use this information for any such purpose. This information is collected to assist us in maintaining a high quality Application, as well as, providing necessary traffic information to our advertisers. We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our Application. To do this, we use Web beacons and cookies provided by our marketing company on this Application. The type of information we collect includes the product codes and prices for merchandise that visitors purchase, and the pages visited. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see.

The Application may contain links to web sites of third parties. AisleBuyer is not responsible for the actions of these third parties, including their privacy practices and any content posted on their web sites. We encourage you to review their privacy policies to learn more about what, why and how they collect and use personal information. AisleBuyer adheres to industry recognized standards to secure any personal information in our possession, and to secure it from unauthorized access and tampering. However, as is true with all online actions, it is possible that third parties may unlawfully intercept transmissions of personal information, or other users of the Application may misuse or abuse your personal information that they may collect from the Application.

Mobile-specific information we collect:

• Most of the personally identifying information we collect is what you tell us about yourself. For example, certain of our products and services allow you to interact and share personal information and data with others. You choose what you want to share and how you want to share it.
• Sometimes, we record your phone number. We record your phone number when you send it to us; ask us to remember it; or make a call or send a text message or SMS to or from AisleBuyer. If you ask us to remember your phone number, we will associate your phone number with your account, or, if you do not have an account, with some other similar account ID. We often generate this account ID based on your device and hardware IDs, so if you change your device or hardware, you will have to re-associate this new device or hardware with your account before we can authenticate you.
• Most of the other information we collect for mobile, such as your device and hardware IDs and device type, the request type, your carrier, your carrier user ID, and the content of your request, does not by itself identify you to AisleBuyer, though it may be unique or consist of or contain information that you consider personal.
• Certain of our products and services allow you to personalize the content you receive from us. For these products and services, we will record your preferences and any information you provide about yourself or your interests. Uses
• We use your information to process and personalize your requests. We also use the information for support, to develop new features, and to improve the overall quality of AisleBuyer’s products and services.
• We may also use the information to show you a history of your activity, to provide you with statistics about you or your use of our product or service, or to provide you with a better user experience.

Information sharing and onward transfer

• All requests must be sent through your mobile carrier’s network and your carrier may have access to it. For information regarding your carrier’s treatment of your information, please consult your carrier’s privacy policies.
• We may share your information with certain third parties we use to perform certain functions, such as billing and text message or SMS delivery. These third parties will be contractually bound to treat your information in accordance with the applicable AisleBuyer privacy policies.
• Certain of our products and services allow you to interact and share your information with others. Please consider carefully before disclosing any personal information or data that might be accessible to others.

Your choices

• Certain of our products and services allow you to opt-out of certain information gathering and sharing or to opt-out of certain products, services, or features. Each product has a help page which describes these and other options.

Copyrights and Trademarks

All content, graphics, format, design, the user interface and other copyrighted material on the Application (collectively, “materials”) are protected by copyright law and other intellectual property laws, and are owned by AisleBuyer and/or its licensors (as the case may be). The materials from the Application are only available for informational and non-commercial offline use, provided that: the materials are not modified in any way; all copyright and other proprietary notices and markings are retained and reproduced in their entirety on any copy made from any material on the Application; and AisleBuyer has, in its sole discretion, given its prior written approval to such use of the Application’s materials. Any requests to re-use the Application’s materials should be sent to: info (at) aislebuyer.com.

AisleBuyer™ and the AisleBuyer logo mark is a trademark of AisleBuyer LLC. Any other product names, marks, symbols, trade names, company names and/or logos which appear within the Application are the property of their respective owners and appear through the courtesy of, and/or a license from, such owners. Such marks, in addition to the AisleBuyer trademarks, are protected by US law, including without limitation its laws on trademark and unfair competition, and may also be protected by the laws in other countries.

Copyright © 2010 AisleBuyer Inc. All rights reserved.